About us
THE TEAM

Ksenia Yudina, CFA, MBA
Founder and CEO
Ksenia is the Founder and CEO of U-Nest, the first mobile app that makes it easy for families to save for college. As an entrepreneur and…



Mike Van Kempen
Chief Operating Officer
Mike joined U-Nest in September 2019 as COO. He was previously at Acorns, a financial wellness platform, where he spearheaded the…



Steve Buchanan
Chief Technology Officer
Steve has over 20 years of experience in delivering digital innovations in the financial sector. Steve previously orchestrated product…



Peter Mansfield
Chief Marketing Officer
Peter has built an impressive track record in multiple financial industry segments including payments, credit/prepaid cards and lending…



Sonya Kidman
Client Relationship Manager
Sonya Kidman is a Customer Success professional with a decade of experience in advocating for consumer through user…



Frank Mastrangelo
Board Member
One part banker and one part technologist, Frank spent his early days with the Annenberg Foundation and PNC Bank. His career path…
INVESTORS






























OUR MISSION


When it comes to our kids, no one understands our worries, hopes, and dreams as deeply as another parent. We all have the same goal for our kids: we want them to succeed. Education is the key to the successful future of our children.
However, rising college costs and mounting student debt have fueled concerns among parents about the affordability of education. For many families with young children, the pursuit of higher education seems out of reach. Moreover, saving for college has always been a confusing, time-consuming, and complex process.
Our mission is to make parents’ dreams of sending their kids to college come true. We believe that every family deserves this opportunity, and higher education should be financially feasible for everyone, not just the wealthy. We understand that there are so many things for parents to worry about, and now saving money for education doesn’t have to be one of them.